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Aware
Open
to Trial
Triers
(nonrejecters)
Recent
(one in the last 3 months)
Regular
(at least once every 2 weeks
Most
Often
Loyalty
Target
Market
The Marketing Funnel
I have heard of the brand.
I am open to trying the brand but have not done so.
I have tried the brand and would use again but have not done so in the past 3 months.
I have used the brand in the past 3 months but am not a regular user.
I am a regular user but this is not my most often used brand.
I use this brand most often even though I do use other brands.
I always use this brand as long as it is available.
